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Dear FAQ Clinic… I’m spending heavily in targeting PPC but I’m not seeing any real return. How can I stop [...]
From 13th January 2025, Google is enforcing its latest update Customer Match policy update for Google Ads, impacting PPC advertisers [...]
Google’s rollout of AI Overviews is set to have a huge impact on organic search. However, there’s another area which [...]
Google is renowned for keeping the world of SEO on its toes with regular core updates and algorithm changes, but [...]
Recently, I presented a webinar that discussed the technical SEO topic of hreflang. Didn’t manage to make the live event? [...]
This week, I presented a webinar giving my thoughts on Google’s March 2024 core update. If you didn’t catch it, [...]
New Google core update for March 2024 will take approximately one month Multiple core systems will be updated – including [...]
New Google Ads feature makes reporting automation easier for “non-power users” Reports will summarise performance against top-level business goals Simple [...]
There is no doubt about it: a failed content marketing campaign can sting, and with good reason. It can feel [...]
