Google AI: Rethinking your ranking tactics
Join our free webinar to understand the new AI search results & rework your SEO strategy
Tuesday 2nd July, 1pm
Google AI: Rethinking your ranking tactics
Test your Ai knowledge
What’s happening?
- Google is rolling out a new search experience which uses AI to summarise results
- The new search page layout is moving organic results down
- Publishers are losing visibility and SEO traffic as a result
- SEO strategy must be adjusted to avoid loss of organic revenue
What will be covered?
- Overview of the biggest change to search results in decades
- Understanding the role Reddit plays in the age of AI
- SEO updates to make now as AI search results are rolled out
- How to rank as a Google AI citation – the new position one?
Secure your place at this event now!
Why should I join?
- You’re worried about product pages, FAQs and blogs being downranked due to AI
- Competitors are ranking as AI citations and you’re losing organic traffic
- You want to optimise for Google AI before it starts negatively affecting your business
What will I walk away with?
- Thorough understanding of the new AI-fuelled era of search
- Actionable insights to help you pivot SEO strategy
- Priority access to our comprehensive PDF handbooks: ‘Optimising for the Google Knowledge Graph’ and ‘How to appear as a Google AI citation’ .
Meet the expert
Imogen Groome
Content SEO Lead at Skittle Digital
Imogen has worked in SEO since 2016. She helped to define SEO strategy at Metro.co.uk before guiding the newsroom at The Sun Online as SEO Editor.
She has 8 years of experience in scaling content strategies that drive revenue for brands through organic search channels.
Secure your place at this event now!
Test your Ai knowledge
Submit your questions
Can't attend live but have questions about Google AIO? Send them over! We'll answer them, then email you the recording.
By signing up, you agree to receive an emailed copy of the webinar via the email provided.
FAQs
How do I access the webinar?
Once you’ve signed up, we’ll send you an email with everything you need to know. This will include a calendar invite and a link to the webinar itself.
We’ll remind you about the event via email 24 hours beforehand. On the day itself, simply click on the event link and it will open in your web browser.
What if I can’t attend the live event?
No problem! Sign up to secure your place and we’ll send you a recording after the live event. You’ll be able to watch it back in your own time.
Can I ask questions during the webinar?
During the webinar, you can submit your questions. Afterwards, we will answer them. You will also be able to ask questions live at the end of the session.
How long will the recording be available afterwards?
The recording will be emailed to all participants after the live event. It will be available for 28 days afterwards.
What technology or software do I need?
You don’t need any special technology or software for the webinar. All you need is a laptop, computer, smartphone or tablet, and a good WiFi or mobile data connection to stream the event.
Is there a cost associated with attending?
No, our webinar is completely FREE.
What is Google AIO and Google SGE?
Google has launched an experimental feature which generates an AI-powered response for certain search queries.
It was called SGE, or Search Generative Experience, when it was being tested in Search Labs. In May 2024, Google revealed that AIO – or AI Overviews – was going to be rolled out to everyone in the US, with ‘more countries coming soon’.
How does it work?
Some searches that people make will trigger the AIO response. A summary of the answer will be provided just below the search bar, with further sources provided. Underneath the summary, the search results will display as usual.
Is Google SGE safe?
When Google SGE was in testing, it received criticism from the SEO community due to issues such as plagiarism and citing pure spam. Once AIO was launched in the US, the concerns continued – especially because YMYL (your money your life) queries were triggering inaccurate and potentially harmful responses.
Google has since switched off AIO for certain queries.
How to turn on Google SGE
Those who are signed up for Google Search Labs may be eligible to have AI results appear for their queries. Generally speaking, users must be logged into their Google accounts to receive these generative summaries. As Google AIO is rolled out across more territories, the situation may change.
Nothing special is needed to turn the feature on – it will appear automatically for certain search queries.
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Get in touch
China Works
100 Black Prince Road
London
SE1 7SJ
+44 (0) 207 730 9958
[email protected]
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